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Fishbowl (formerly Personica)

The Leading Data, Marketing, and Analytics Solution Provider for the Restaurant Industry.

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Overview

Fishbowl provides a Guest Relationship Management (GRM) platform that includes a Customer Data Platform (CDP) and CRM capabilities. It helps restaurants consolidate guest data, segment audiences, and execute targeted email and SMS marketing campaigns. The platform also offers loyalty program management and analytics to track performance and ROI.

✨ Key Features

  • Guest Relationship Management (GRM)
  • Customer Data Platform (CDP)
  • Unlimited Email Marketing
  • SMS Marketing
  • Loyalty Program Management
  • Guest Segmentation & Analytics

🎯 Key Differentiators

  • Long-standing focus exclusively on the restaurant industry.
  • Offers unlimited email sending on all plans.
  • Provides a comprehensive Guest Relationship Management (GRM) suite.

Unique Value: Provides a complete platform for restaurants to understand their guests and drive profitable behavior through data-driven marketing.

🎯 Use Cases (4)

Consolidating customer data from POS, online ordering, and loyalty programs Sending unlimited email campaigns to segmented audiences Creating and managing a restaurant loyalty program Analyzing guest behavior to inform marketing strategy

✅ Best For

  • Building a unified guest database
  • Executing targeted email promotions

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Small cafes or single-location restaurants that don't require a full GRM platform

🏆 Alternatives

Bloom Intelligence Paytronix Thanx

Offers a more holistic guest management solution, including deep analytics and loyalty, compared to simple email marketing tools.

💻 Platforms

Web

🔌 Integrations

Aloha Toast Micros Square Olo Punchh

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (Varies tier)

💰 Pricing

$250.00/mo

Free tier: N/A

Visit Fishbowl (formerly Personica) Website →