Klaviyo
Klaviyo unifies your data, channels, and agents in one AI-first platform—text, WhatsApp, email marketing, and more—driving growth with every interaction.
Overview
Klaviyo is a marketing automation platform that is purpose-built for e-commerce businesses. It provides sophisticated tools for email and SMS marketing, leveraging deep integrations with e-commerce platforms like Shopify to enable highly personalized and behavior-driven campaigns. Its strengths lie in its powerful segmentation engine, pre-built automation flows for e-commerce, and detailed analytics.
✨ Key Features
- Email Marketing
- SMS Marketing
- Advanced Segmentation
- E-commerce Automation
- Predictive Analytics
- Customer Data Platform (CDP)
- AI-powered tools (K:AI)
🎯 Key Differentiators
- Deep, native integrations with e-commerce platforms.
- Powerful and flexible segmentation based on real-time customer behavior.
- Combined email and SMS marketing in a single platform.
Unique Value: A unified customer platform that helps e-commerce businesses acquire, retain, and grow their customer relationships through highly personalized email and SMS marketing.
🎯 Use Cases (5)
✅ Best For
- Automating abandoned cart sequences with dynamic product information for Shopify stores.
- Segmenting customers based on purchase history and lifetime value for targeted campaigns.
- Running coordinated email and SMS flash sale promotions.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- B2B marketing with long sales cycles.
- Businesses not focused on e-commerce.
- Users looking for a very simple, low-cost email newsletter tool.
🏆 Alternatives
Offers more advanced e-commerce specific features and segmentation than general-purpose platforms like Mailchimp. It is often seen as a more powerful, data-driven alternative.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Up to 250 contacts and 500 email sends per month.
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