Nielsen ONE
The single source for cross-platform measurement.
Overview
Nielsen ONE is a cross-platform measurement solution that provides deduplicated audience data across linear TV, connected TV, desktop, and mobile. It aims to provide a single, consistent metric for ad and content measurement, enabling a more complete understanding of audience behavior and campaign performance. Nielsen ONE is built on a foundation of big data and panel-based measurement to offer insights into reach, frequency, and advanced audience demographics.
✨ Key Features
- Cross-platform audience measurement
- Deduplicated reach and frequency metrics
- Advanced audience demographics
- Measurement of linear and streaming TV
- Digital ad and content measurement
- Outcomes and ROI measurement
🎯 Key Differentiators
- Long-standing industry reputation and trust
- Extensive panel data for calibration
- Comprehensive cross-media measurement capabilities
Unique Value: Provides a single, trusted currency for media buying and selling across all platforms.
🎯 Use Cases (4)
✅ Best For
- Cross-media campaign reach and frequency analysis for major advertisers
- Audience measurement for broadcast and cable networks
- Content ratings for television shows and movies
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time social media sentiment analysis
- In-game player analytics for video games
🏆 Alternatives
Offers a more comprehensive and historically trusted solution compared to newer, digital-only measurement companies.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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