Vimeo Interactive Video
Turn viewers into participants.
Overview
Vimeo Interactive Video, powered by the technology from their acquisition of Wirewax, allows businesses to create immersive and engaging video experiences. It enables the addition of clickable hotspots, overlays, and branching logic to videos, transforming them into interactive journeys. This functionality is primarily aimed at marketing, e-commerce, and corporate training use cases, allowing viewers to control their path through the content, access additional information, and even make purchases directly from within the video player. The tool is integrated into Vimeo's enterprise-grade platform, which includes robust security, analytics, and support.
✨ Key Features
- Clickable Hotspots
- Shoppable Video Functionality
- Video Branching (Choose Your Own Adventure)
- Customizable Overlays
- In-Video Quizzes and Polls
- Lead Capture Forms
- AI-powered Object Tracking for Hotspots
- Detailed Engagement Analytics
🎯 Key Differentiators
- Integration with a comprehensive, high-quality video hosting platform.
- AI-powered object tracking for creating hotspots (from Wirewax acquisition).
- Strong security and compliance offerings for enterprise customers.
Unique Value: Vimeo provides a single, secure, and reliable platform for hosting, managing, and creating interactive video experiences, eliminating the need for multiple disparate tools.
🎯 Use Cases (6)
✅ Best For
- Increasing viewer engagement and retention in training materials.
- Driving sales through direct 'add to cart' functionality in promotional videos.
- Personalizing marketing messages with branching video paths.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Simple video hosting without the need for interaction.
- Users on a tight budget, as features are on the highest tier plan.
🏆 Alternatives
Compared to standalone interactive video tools, Vimeo offers a more integrated workflow with its core video hosting and management services. Versus other large video platforms, its acquisition of Wirewax provides a technologically advanced and intuitive interactive editor.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 30-day free trial
Free tier: Interactive features are not available on the free tier.