Pocus

The Product-Led Sales Platform for modern revenue teams.

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Overview

Pocus equips go-to-market teams with the data and workflows they need to convert their self-serve users into high-value customers. It combines product usage data with customer data from CRM, warehouse, and other sources to create a 360-degree view of the user. This allows teams to identify top PQLs, get actionable insights, and streamline their sales outreach directly from tools like Slack and Salesforce.

✨ Key Features

  • PQL Scoring
  • Data Unification (CRM, Warehouse, Product)
  • Sales Playbooks & Automation
  • Account & User Insights
  • Slack & Salesforce Integration
  • Lead & Account Prioritization

🎯 Key Differentiators

  • Focus on sales workflow integration (Slack, Salesforce)
  • No-code interface for sales teams
  • Magic Playbooks for automated outreach

Unique Value: Turns product data into revenue by empowering sales teams to pinpoint and engage their most promising users.

🎯 Use Cases (5)

Identifying product-qualified leads (PQLs) Prioritizing sales outreach Automating product-led sales workflows Surfacing expansion opportunities Operationalizing product usage data for sales teams

✅ Best For

  • Converting free/trial users to paid customers
  • Identifying enterprise-ready accounts from a self-serve user base

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Companies without a self-serve or trial motion
  • Marketing automation (focus is on sales)
  • Traditional sales-led motions without product usage data

🏆 Alternatives

Correlated HeadsUp Endgame

Unlike generic BI tools or CRMs, Pocus is purpose-built for the product-led sales motion, providing actionable insights and workflows out-of-the-box.

💻 Platforms

Web

🔌 Integrations

Salesforce HubSpot Slack Snowflake Google BigQuery Databricks Redshift Mixpanel Amplitude

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Premium tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

Contact for pricing

✓ 14-day free trial

Free tier: N/A

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