YouGov
The World's leading public opinion and data company.
Overview
YouGov is a global research and data company that provides insights into public opinion, consumer behavior, and market trends. It operates a large online panel of millions of people who share their opinions and data on a variety of topics. YouGov's data is used by businesses, governments, and other organizations to make informed decisions.
✨ Key Features
- Public opinion polling and research
- Consumer behavior and market research
- Brand tracking and perception studies
- Audience segmentation and analysis
- Custom research and surveys
- Data products and syndicated reports
🎯 Key Differentiators
- Large and highly engaged online panel
- Global reach and presence
- Innovative research methodologies and data products
Unique Value: Provides a deep and accurate understanding of public opinion and consumer behavior, enabling organizations to make better decisions.
🎯 Use Cases (5)
✅ Best For
- Providing accurate polling data for elections and political campaigns
- Helping brands understand consumer attitudes and preferences
- Tracking brand health and reputation over time
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time social media monitoring
- Streaming video quality of experience analytics
🏆 Alternatives
Offers a more agile and digitally-focused approach to research compared to some traditional market research firms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Custom tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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