Zoho Marketing Automation
The all-in-one marketing automation software.
Overview
Zoho Marketing Automation is a comprehensive marketing automation tool that helps businesses attract, engage, and convert leads. It offers features for lead management, email marketing, journey orchestration, and analytics, allowing marketers to run effective campaigns and measure their impact.
✨ Key Features
- Lead Management
- Email Marketing
- Customer Journey Builder
- Website Tracking and Personalization
- Lead Scoring
- Marketing Planner
- Reports and Analytics
🎯 Key Differentiators
- Part of the comprehensive Zoho One suite of business apps.
- Affordable pricing with a generous free tier.
- Strong integration with other Zoho products.
Unique Value: A powerful and affordable all-in-one marketing automation platform that seamlessly integrates with a wide range of business applications.
🎯 Use Cases (5)
✅ Best For
- Automating lead nurturing workflows to move prospects through the sales funnel.
- Creating and sending targeted email campaigns to segmented audiences.
- Building visual customer journeys to deliver personalized experiences.
- Tracking website visitor behavior to understand engagement.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses looking for a very simple, basic email marketing tool.
- Companies not invested in the Zoho ecosystem.
🏆 Alternatives
Offers a more comprehensive feature set at a lower price point compared to many competitors, especially for businesses already using other Zoho products.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise Support Plan tier)
🔒 Compliance & Security
💰 Pricing
✓ 15-day free trial
Free tier: Up to 2,000 contacts and 12,000 emails/month.
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